US EditionM&M Announces Limited-Edition Marvel Superhero Packs
Themed M&M packs feature seven Marvel superheroes and will launch first in select markets before a U.S. release in March, with more crossover products planned in 2026.
- On Tuesday, Virginia-based Mars Inc. announced a collaboration with The Walt Disney Co. to release seven limited-edition Marvel superhero M&M packs, available in late January and in U.S. markets in March.
- Mars chief branding officer Rankin Carroll said M&M brand and Marvel fans share a passion for characters and storytelling as this phase aims to deliver immersive experiences and new fan engagement.
- The packs feature milk chocolate, peanut, peanut butter, crispy and milk chocolate minis with colors assigned to Wolverine, Deadpool, Daredevil, Elektra, She-Hulk, Yelena, and Red Guardian.
- Mars said it plans more limited-edition crossovers in 2026 to extend fan engagement, with Rankin Carroll noting it's about tapping shared passions for characters and storytelling.
- Marvel has been promoting the related film with teasers featuring expected characters, while "Avengers: Doomsday" is set for release on Dec. 18, 2026.
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Photo: bigstockphoto.com The Marvel and M&M’S universes not only collide, they are powered by the new global collaboration between both brands, which will reach more than 65 markets, it is a case study on how brand entertainment and the economy of fanaticism have become real drivers of business. Under the premise that “Together is more fun”, the alliance is committed to immersive experiences, digital content and collectible products that go far …
M&M’S and Marvel Unite for Major 2026 Collaboration
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The Multiverse Expands as M&Ms and Marvel Team-Up for 2026 Global Campaign
Wolverine's been a loner. He's been a member of the X-Men. But until now, he's never been... An M&M. But everything is possible in the multiverse, as proven by a new partnership that ties M&Ms and Marvel together for a 2026 campaign.What's Happening:Mars, the company behind M&Ms, and The Walt...
Marvel M&Ms Are Coming From Mars and Disney
Mars and Disney are teaming up for a major global campaign that brings together M&M’S and the Marvel universe. The year-long campaign will hit more than 65 markets worldwide featuring collectible products, experiences, digital content, and more. The collaboration is built to appeal to both candy lovers and fans of Marvel’s movies and characters. Included in the collaboration will be, Seven limited-edition collectible M&M’S x Marvel packs fea…
Mars and The Walt Disney Company team up for a global collaboration starring M&M’S and Marvel in 2026
CHICAGO – M&M'S is pleased to announce the next phase of an exceptional collaboration. Mars and The Walt Disney Company are strengthening their longstanding partnership with the launch of a global campaign featuring M&M’S and Marvel in 2026“At Mars, our global relationship with Disney has always been rooted in a shared belief in the power of fun and creating meaningful moments of connection,” said Rankin Carroll, chief brand officer, Mars Snacki…
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