US EditionMarketing that Is Cooked Within a Race Like Zegama
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Why a race with no more than 500 riders raises so many passions? Should we be in Zegama yes or yes? These are questions that are not asked even the more than 11,000 runners who have tried to get one of the 225 dorsals available, nor the brands of the outdoor sector that year after year bet strong with their sponsorship in the most recognized mountain marathon in the world.The first edition of the Zegama – Aizkorri was held one day in San Fermín,…
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