US EditionFIFA Rivals Brings Sports Brand Adidas Into Its Universe with in-Game Content
- Mythical Games is launching FIFA Rivals, a globally licensed arcade-style mobile football game, on June 12, 2025.
- The game integrates Adidas through a multi-year licensing deal that brings digital items like kits and cleats into FIFA Rivals.
- FIFA Rivals has been in soft launch in three countries, gaining 150,000 players and featuring real-time PvP and a tradeable digital marketplace.
- Mythical CEO John Linden emphasized that FIFA Rivals aims to showcase the worldwide enthusiasm for football through a contemporary and innovative approach, with Adidas playing a key role in enhancing the game's cultural experience.
- This partnership suggests a new standard for brand presence in gaming and aims to engage Adidas' broad fanbase through immersive digital experiences.
14 Articles
14 Articles
FIFA Rivals to Launch with Adidas Gear in Web3 Crossover
Mythical Games, a prominent player in the blockchain gaming arena, has announced the upcoming launch of its newest title, FIFA Rivals, which is scheduled to go live on June 12. Designed for mobile platforms, the game integrates blockchain features and offers football fans across the globe a unique gaming experience powered by digital asset ownership and real-time trading. The studio revealed that FIFA Rivals will debut with officially licensed A…
Adidas Enters FIFA Rivals Universe With Licensed Digital Products - Coin Surges
Adidas will provide exclusive digital apparel and content for the new mobile game FIFA Rivals under a multi-year agreement. Exclusive Adidas Content Launches With FIFA Rivals on June 12 The partnership coincides with the global launch of FIFA Rivals on iOS and Android on June 12. Developed by Mythical Games in partnership with FIFA, the […] Read Entire Article The post Adidas Enters FIFA Rivals Universe With Licensed Digital Products appeared fi…
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