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Malaysia's PM Is Launching an AI Clone of Himself
PMX AI is trained on Anwar Ibrahim’s speeches and government records to guide Malaysians through services, training and job placements.
Malaysia Prime Minister Anwar Ibrahim will debut an autonomous AI-driven avatar, PMX, within days to assist citizens with government services. Built by Zetrix, the system uses his speeches and writings to create a responsive digital stand-in.
Launched by Parti Keadilan Rakyat , the project cultivates Ibrahim's image as a tech-forward leader ahead of national elections required by early 2028. The avatar serves as a campaign asset to engage younger voters.
Zetrix director Wong said the 'personal knowledge' model is fed Ibrahim's remarks to sharpen real-time responses in English and Malay. Unlike simple chatbots, the system acts agentically to complete tasks like license renewals or career advising.
While leaders like Ukraine's Volodymyr Zelenskyy and Prime Minister Narendra Modi have used AI-generated messaging, Malaysia's initiative goes further by automating bureaucratic processes. President Lee Jae Myung previously utilized an AI-driven avatar to answer voters' questions during his campaign.
As AI-driven avatars grow more capable, regulators are intensifying scrutiny over political disinformation. France is increasing penalties for AI-driven election interference, and Google's SynthID watermark is among tools emerging to flag deepfakes.