Maker’s Mark Premieres “Perfectly Unreasonable” – Inside Food & Drink

Maker’s Mark Premieres “Perfectly Unreasonable” – Inside Food & Drink

Maker’s Mark®, the iconic handmade Kentucky bourbon, announced the launch of its new global brand campaign, Perfectly Unreasonable. The cinematic campaign asserts that going to unreasonable lengths – in life and in bourbon – is what separates good from remarkable. It celebrates those who relentlessly pursue excellence and shines a light on the unconventional decisions that have made Maker’s Mark an icon. “Perfectly Unreasonable is more than a cam