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Majority of Brits say they have swapped to buying own-brand products - Marketing Beat

Summary by Marketing Beat
More than half of British shoppers don’t pay attention to the brands they are buying, provided the product meets their needs, according to new research. The study was conducted by customer engagement platform SAP Emarsys, in association with Deloitte, and saw over 2000 UK consumers and over 100 senior marketers surveyed. It revealed 62% of Brits have swapped to own-label alternatives and that 25% of consumer product brands have well-established …
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Marketing BeatMarketing Beat

Majority of Brits say they have swapped to buying own-brand products - Marketing Beat

More than half of British shoppers don’t pay attention to the brands they are buying, provided the product meets their needs, according to new research. The study was conducted by customer engagement platform SAP Emarsys, in association with Deloitte, and saw over 2000 UK consumers and over 100 senior marketers surveyed. It revealed 62% of Brits have swapped to own-label alternatives and that 25% of consumer product brands have well-established …

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storebrands.comstorebrands.com

More Consumers Turing To Private Brands, Report Shows

New data from NielsenIQ show opportunities for retailers to expand their own brand assortments

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storebrands.com broke the news in on Thursday, March 27, 2025.
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