US EditionDana White Talks Zuffa Boxing's Exclusive Media Rights Deal with Paramount
Paramount+ will stream 12 exclusive Zuffa Boxing events annually starting 2026 to enhance subscriber engagement and capitalize on boxing's growing popularity among younger viewers.
- On Sept. 29, 2025, Paramount+ announced it will be the exclusive home of Zuffa Boxing across the United States, Canada and Latin America, starting January 2026 with 12 initial events.
- Zuffa Boxing is led by Dana White, HE Turki Alalshikh, Dr. Rakan Alharthy, and Nick Khan, formed by TKO in partnership with Sela to leverage broad industry reach.
- The distribution plan includes Paramount platforms, with select Zuffa Boxing events simulcast on CBS Sports, following Paramount's seven-year rights deal with UFC last month.
- For Paramount, the agreement strengthens its sports portfolio and could boost subscriptions, reduce churn, and command premium advertising rates, while intensifying competition with DAZN, Amazon, and ESPN+.
- Paramount says further details will be announced months ahead, as HE Turki Alalshikh called the partnership 'a bold new chapter' that will expand boxing access.
34 Articles
34 Articles
Paramount+ Adds Dana White's Zuffa Boxing in New Long-Term Deal
Paramount+ just added another major piece to its live-sports puzzle, giving subscribers more combat action. Earlier today, it was announced that the streamer will be the exclusive home for Zuffa Boxing (covering the U.S., Canada and Latin America), beginning in January 2026. The initial slate will include 12 Zuffa cards next year, with plans to […] The post Paramount+ Adds Dana White’s Zuffa Boxing in New Long-Term Deal appeared first on Cord Cu…
Paramount Sets Media Rights Deal With TKO, Saudi-Backed Zuffa Boxing
Paramount has set a new long-term media rights deal with TKO Group Holdings for Paramount+ to become the exclusive home of Zuffa Boxing in the U.S., Canada and Latin America. Zuffa is a new professional boxing promotion formed by TKO in partnership with the Saudi Arabia entertainment conglomerate Sela. Its leadership includes UFC president and CEO Dana White, Saudi Boxing Federation president and General Entertainment Authority chairman HE Turki…
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