US EditionSuper Bowl, Halftime Average Viewers Falls Short of Records
Bad Bunny’s Latin music halftime show ranks fourth all-time with 128.2 million viewers and sparked political debate including criticism from former President Trump.
- On Sunday, Bad Bunny's halftime set attracted 128.2 million viewers, Nielsen and Adobe Analytics reported, making it one of the most-watched Super Bowl halftime shows and surpassing the game's average audience.
- The performance was staged as a Latin-music showcase with dozens of dancers and complex set pieces, while the Super Bowl booking announcement in September drew personal attacks from the MAGA movement and Donald Trump.
- Viral attention surged after the show, with Ricky Martin introducing a segment, high-profile appearances by Pedro Pascal, Cardi B, Jessica Alba, and Lady Gaga, and social media reaching four billion views in 24 hours.
- By historical comparison, Kendrick Lamar's set last year registered slightly higher at 133.5million, with only Michael Jackson in 1993 and Usher in 2024 ranking ahead of Bad Bunny.
- A presidential advisor confirmed ICE would be present at the performance while Turning Point USA held an 'All American Halftime Show' with Kid Rock, and Bad Bunny used his Grammys stage last week to criticize ICE, adding political tension.
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Bad Bunny's half-time show became one of the biggest moments of the Super Bowl LX, breaking brands both in audience and on social media. Between 8:15 and 8:30 p.m. (East Time), halftime averaged 128.2 million viewers, placing it as the fourth most watched half-time show of all time, only behind those of Kendrick Lamar (2025), Michael Jackson (1993) and Usher (2024).Network Record: 4 billion views in 24 hoursBeyond TV, the show also razed in netw…
Ratings Expose Bad Bunny’s Halftime Performance As Historic ‘Disaster’
Super Bowl viewers appeared to tune out in noticeable numbers during Bad Bunny’s halftime show, according to new quarter-hour ratings from Nielsen. Viewership peaked at 137.9 million viewers between 7:45 and 7:59 p.m. ET, with 134.3 million watching on NBC and 3.6 million on Telemundo. In the next quarter-hour, from 8:00 to 8:14 p.m., the […] The post Ratings Expose Bad Bunny’s Halftime Performance As Historic ‘Disaster’ appeared first on News A…
With an average of 128.2 million viewers, the Puerto Rican artist headlined the fourth most-watched halftime show, behind Kendrick Lamar, Michael Jackson, and Usher.
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