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Macy’s moves private label focus to the home with latest launch

Summary by retaildive.com
Dubbed Arch Studio, the brand will feature bedding, bath, kitchenware and dinnerware products at a price point of $14 to $220.

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Macy’s moves private label focus to the home with latest launch

Dubbed Arch Studio, the brand will feature bedding, bath, kitchenware and dinnerware products at a price point of $14 to $220.

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Home Furnishings NewsHome Furnishings News

Macy’s private label revamp hits the home department - Home Furnishings News

New York – Macy’s department stores are launching a new private label brand encompassing essential soft home and hard home categories. The new Arch Studio brand offers a curated range of pieces across bath and bedding products, kitchenware and dinnerware. The brand’s core tenet is “to inspire customers to reflect their own style within their space,” the company said, adding that Arch Studio was designed to deliver “approachable style” at budget-…

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Home Furnishings News broke the news in on Tuesday, March 18, 2025.
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