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LUX and VML Singapore help Chinese women ditch sexist names for empowering new ones

Summary by Campaign Brief Asia
In Chinese culture, a name is more than just an identity; it’s tied to destiny, so families choose names with immense care, embedding hope, status, and meaning into every character. Yet, millions of women in China are given names that are not only outdated but also shockingly sexist. Names that emphasise fragility, weakness, or even a parental preference for boys, like Zhao Di (“I wish I had a boy”), Ya Nan (“Second to man”), and Sheng Nan (“Bea…
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Campaign Brief Asia broke the news in on Wednesday, May 14, 2025.
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