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Luisana Lopilato: a Millionaire Trial for an Old Publicity

Summary by Canal C
Canal C Luisana Lopilato: a millionaire trial for an old publicity Luisana Lopilato faces a judicial battle in Uruguay that could set a precedent for image rights. The actress sued the security company Punta Systems (Nautiland S.A.), then acquired by Prosecur, for using her image in a commercial recorded when she was under age. The spot, issued in Punta del Este in 1994, showed a girl with a teddy bear saying she felt safe thanks to the company.
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Canal C Luisana Lopilato: a millionaire trial for an old publicity Luisana Lopilato faces a judicial battle in Uruguay that could set a precedent for image rights. The actress sued the security company Punta Systems (Nautiland S.A.), then acquired by Prosecur, for using her image in a commercial recorded when she was under age. The spot, issued in Punta del Este in 1994, showed a girl with a teddy bear saying she felt safe thanks to the company.

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Canal C broke the news in on Wednesday, July 30, 2025.
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