US EditionLou Paskalis: Data Budgets will Grow Faster Than Ad Spending as Recession Fears Loom – Beet.TV
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Lou Paskalis: Data Budgets will Grow Faster Than Ad Spending as Recession Fears Loom – Beet.TV
AMENIA, NY — Marketing departments are positioning themselves to weather expected economic turbulence by investing more heavily in data assets that provide value beyond traditional advertising campaigns. “The data budget will probably not eclipse the advertising budget, but it will grow much faster,” Lou Paskalis, founder and chief executive of AJL Advisory, told Beet.TV contributor David Kaplan at the Beet Retreat Berkshires 2025. This investme…
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