L’Oréal Paris Unveils New Casting Crème Gloss Campaign with Alia Bhatt

L'Oréal Paris launches new Casting Crème Gloss range with campaign featuring Alia Bhatt

New Delhi: L'Oréal Paris has introduced its updated Casting Crème Gloss hair colour range through a new campaign featuring its global ambassador, Alia Bhatt. The campaign follows Bhatt’s recent appearance at the Cannes Film Festival and highlights the role of hair colour in self-expression and personal transformation. The new product line is ammonia-free and includes the brand’s Glycolic Gloss Complex, which claims to provide five times glossier…

L’Oréal Paris unveils new Casting Crème Gloss campaign with Alia Bhatt

L’Oréal Paris has launched its latest Casting Crème Gloss campaign starring global brand ambassador Alia Bhatt, following her appearance at the Cannes Film Festival. The campaign introduces the new ammonia-free range powered by Glycolic Gloss Complex, which offers 5X glossier hair color, visibly healthier hair, and optimal grey coverage. With the empowering message “My Time […] The post L’Oréal Paris unveils new Casting Crème Gloss campaign with…

L’Oréal CEO says doubling India business is ‘a big priority’

Nicolas Hieronimus told reporters he aims to more than double the French beauty giant’s operations in the country over the next few years