US EditionLocal Is Lekker: Why Building Brand SA Starts in the Marketing Department
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Local Is Lekker: Why Building Brand SA Starts in the Marketing Department
In today's globalised world, copy-paste marketing remains the norm, often at the expense of originality. From Joburg to Jakarta, brands are beginning to blur into one another, repeating the same aesthetics, slogans and strategies. Amid this sea of sameness, local identity is being lost, and the strategy of blending is no longer working, says Mathabo Sekhonyana, Marketing Specialist.
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