Liverpool Adidas Kit Launch Live Updates as Stadium Store Opens
MERSEYSIDE, ENGLAND, AUG 1 – Liverpool Football Club revealed new kits and shirt numbers for 2025-26, marking adidas' return after 13 years and featuring record signing Florian Wirtz, valued at £116 million.
- Liverpool FC and Adidas officially launched new home and away kits on August 1, 2025, reopening the Anfield Stadium retail store.
- This event follows the club’s new 10-year partnership with Adidas, announced in March 2025, ending a five-season deal with Nike delayed by COVID.
- The home kit features a dark strawberry red with classic Liver Bird crest, while the cream away kit has black and red accents inspired by Anfield’s 1906 main stand.
- Florian Wirtz will wear number 7 after joining from Bayer Leverkusen in a £116 million transfer, and other summer signings received confirmed squad numbers today.
- The launch marks a milestone for Liverpool’s merchandising and branding, with the kits debuting in friendlies next week and expected strong fan engagement.
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Liverpool FC announces the new jersey numbers of the new summer arrivals. Florian Wirtz takes over a famous number.


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Liverpool confirm shirt numbers for new signings including Wirtz ahead of Premier League title defence
Liverpool have unveiled the shirt numbers for their summer transfer window arrivals, with German international Florian Wirtz securing the prestigious No 7 jersey
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