Liquid I.V. makes a splash at Bondi Icebergs in new activation via FleishmanHillard and Live Agency
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Liquid I.V. makes a splash at Bondi Icebergs in new activation via FleishmanHillard and Live Agency
In a striking demonstration of brand storytelling and experiential marketing, Liquid I.V., the official hydration partner of Bondi Beach, drained and dramatically refilled the iconic Bondi Icebergs pools to raise awareness of widespread dehydration among Australians. The campaign was brought t
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