US EditionLidl loses customers after German price offensive - RetailDetail EU
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There is increasing talk of price increases that have no real basis, while citizens are faced with various tricks every day...
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Lidl loses customers after German price offensive - RetailDetail EU
A week after Lidl launched a major price offensive in Germany, it appears that its competitors were successful in defending their position. How did they do it? Reacting quickly pays off At the end of May, Lidl unexpectedly announced the ‘biggest price cut of all time’ in its German shops: 500 products were permanently reduced in price, with discounts of up to 35%. An attack that competitors obviously did not leave unanswered. Aldi Nord and Süd a…
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