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"... let us never confuse “content” with critique or content production with democratization."—Fahad Zuberi

Summary by ArchitectureLive!
%POSTEXCERPT% “… let us never confuse “content” with critique or content production with democratization.”—Fahad Zuberi Fahad Zuberi writes about the surge in architecture PR firms and influencers in India—prioritizing viral appeal over authenticity, turning architecture into a popularity contest and diminishing critical discourse. “… let us never confuse “content” with critique or content production with democratization.”—Fahad Zuberi
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ArchitectureLive! broke the news in on Monday, June 9, 2025.
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