Lessons from scaling BrandStory without external funding and insights for other marketing-tech entrepreneurs

Lessons from scaling BrandStory without external funding and insights for other marketing-tech entrepreneurs

In a world where startup success is often measured by the size of funding rounds and media buzz, some stories quietly unfold behind the scenes that are driven not by capital, but by conviction. BrandStory is one of those stories. Built without external funding, this marketing-tech company didn’t chase valuations or virality. Instead, it focused on something far less glamorous and far more enduring with building a business that works. One custome…