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Lego to bring video game-making in-house as profits rise

Lego's CEO, Niels Christiansen, stated that recent tariff threats from US President Donald Trump do not concern him, as the company posted record earnings for 2024, with sales rising by 13% to 74.3 billion kroner .
Lego's net profit grew by 5% to 13.8 billion kroner, while the overall toy market contracted by 1%, showcasing Lego's success in a sluggish market.
Christiansen highlighted that Lego's focus on market share is more important than tariffs, with consumer sales increasing by 12% last year, demonstrating the company's success amid a struggling market.
Lego aims to remain relevant with 840 products, 46% of which are new, and there is increased consumer excitement about the brand in the US.

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Engadget

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technewstube.com

Lego is building an in-house video game development team

Lego has a long history in the video games sector between licensed titles that feature digital brick versions of iconic movie characters and physical sets like the new Mario Kart one. But after decades of third-party studios making games with the Lego name on them, the company is taking more of a hands-on approach. “We can definitely say as long as we’re under the Lego brand we can cover experiences for kids of all ages, digital or physical, Leg…

22 hours ago·United States

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Business Insider

Toy sales are on the slide — but not for Lego

Lego reported a revenue jump of 13% in 2024 compared to the previous year.Justin Sullivan/GettyLego's revenue grew 13% in 2024, boosting its market share amid a broader decline in toy sales.Growth among adults and teens helped boost sales for Lego, reflecting a wider trend in the toy market.Lego's success contrasts with competitors like Mattel and Hasbro, which both struggled in 2024Lego has increased its market share and has seen its revenue su…

24 hours ago·United States

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The Independent (US)

+2 Reposted by 2 other sources

Lego makes record sales as bid to ‘stay relevant’ sees F1 and Nike tie-ups

Best-selling themes include its Star Wars and Harry Potter sets, and Lego Icons such as a Pac-Man set and a Lamborghini.

1 day ago·United States

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Le Parisien

"We have products that are passionate": Lego's good numbers, which increase its sales by 13%

The Danish toy manufacturer increases its sales by 13% in 2024, has a turnover of EUR 10 billion and a profit of EUR 1.8 billion.

1 day ago·Paris, France

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Spiegel

Lego: Group defies consumption fluctuation with growing turnover

Last year, Lego was able to increase its Group sales by a substantial 13 percent – thanks to »Star Wars« and Steinchen-Strußen. Despite the threat of US tariffs, the Group is confident.

1 day ago·Germany

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News-Press NOW

+26 Reposted by 26 other sources

Lego posts record profit, CEO shrugs off US tariff threat

Lego's CEO told AFP that US President Donald Trump's tariff threats do not keep him up at night, as the world's largest toymaker on Tuesday posted record earnings for 2024.

1 day ago

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