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Lego sales rise as World Cup products draw new customers

Summary by RTÉ

Lego sales jumped 21% in the first half as soccer World Cup and Formula 1 sets attracted new customers, the Danish toy brand said today.

9 Articles

The Independent

Lean Left

Lego Pokemon and World Cup sets help build record start to the year

Lego revealed it is aiming to switch to paper-based bags for its sets across all factories by 2027

29 minutes ago·London, United Kingdom

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Reuters

+4 Reposted by 4 other sources

Center

Lego sales rise as World Cup products draw new customers

54 minutes ago·London, United Kingdom

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yle

Center

The World Cup Boosted Lego Sales

Due to the Iran war, the price of oil has risen, which has increased the price of the plastics used in Lego bricks.

2 hours ago·Helsinki, Finland

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borsen.dk

Lego Grows 21 Percent: Heading Towards Sales of DKK 100 Billion This Year

Lego is roaring forward and putting its competitors to shame. Now the toy giant is seeing a historic milestone, while CEO Niels B. Christiansen sees no limit to how big the company can become.

37 minutes ago

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BizToc

Lego sales rise as World Cup and F1 ranges prove to be winners

Danish toymaker also scores success with KPop Demon Hunters, Star Wars and botanicals products Business live – latest updates Lego sales have risen by more than a fifth as tie-ups with the football World Cup, Formula One and the hit film KPop Demon Hunters as well as its flower-based and Star Wars…

1 hour ago

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