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LeBron James teases 'decision of all decisions' in cryptic social media video announcement

LeBron James revealed his 'Second Decision' as a promotional campaign with Hennessy to mark his 23rd NBA season, causing Lakers ticket prices to surge over 400%, reports say.

  • LeBron James, the Los Angeles Lakers star, teased an important announcement on social media, set for October 7, using the hashtag #TheSecondDecision.
  • LeBron James announced he will make a significant announcement on social media on October 7, using the hashtag #TheSecondDecision, hinting at potential retirement speculation.
  • In the announcement, James stated, "the decision of all decisions," sparking comparisons to his 2010 announcement about joining another team.
  • James has not confirmed whether he will retire after his 23rd NBA season but mentioned being excited to play, as he prepares for the upcoming season starting October 21.
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It was all just a scam. But prices skyrocketed. Ahead of LeBron James' PR stunt, ticket prices for the Los Angeles Lakers' final home game increased by almost 800 (!

·Stockholm, Sweden
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Right

Basketball icon LeBron James has unmasked his announced "decision of decisions" as a PR joke and made no indication of his future as an NBA professional. The 40-year-old shared a video about his social channels in which he advertised a famous Cognac company. When James announced on Monday the announcement of an important decision on Tuesday noon, rumors arose about a possible resignation after the coming season. Brisantes did not become known. T…

·Vienna, Austria
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Spectrum News 13 broke the news in Orlando, United States on Monday, October 6, 2025.
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