LeBron James' Hennessy ad stunt generates buzz, but raises eyebrows among branding experts

LeBron James' Hennessy ad stunt generates buzz, but raises eyebrows among branding experts

Basketball megastar LeBron James' new ad campaign with Hennessy left some fans frustrated.HennessyNBA legend LeBron James threw fans for a loop after a cryptic social media post.Instead of announcing his retirement, James unveiled a new marketing campaign with Hennessy.Some brand experts criticized the campaign, but others say it effectively generated buzz.LeBron James pulled a big fake-out on his fans, and brand experts are split as to whether …