US EditionLearfield and Princeton Athletics Commit to 10-Year Partnership Renewal
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Learfield and Princeton Athletics Commit to 10-Year Partnership Renewal
PRINCETON, N.J. – Princeton Athletics has reached an agreement on a renewed multimedia rights relationship with long-time partner Learfield, the media and technology company powering college athletics. The 10-year commitment will see Princeton Sports Properties (PSP), the locally based team of Learfield, continue to serve as the multimedia and sponsorship rights holder on behalf of the Tigers. Learfield and Princeton Athletics have enjoyed a suc…
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