‘The Point Was Giving Ordinary People Access to Bold Taste’: How Ikea Brought Pattern Into the Home

‘The point was giving ordinary people access to bold taste’: how Ikea brought pattern into the home

‘Ikea: Magical Patterns’ at Dovecote Gallery in Edinburgh tells the story of a brand that gave us not only furniture, but a new way of seeing our homes – as canvases for self-expression

Leading IKEA Oxford Street at 27; IKEA Brighton sets date - Big Furniture Group

At just 27 years old, Matt Gould is the London City Market Manager for one of IKEA’s most talked-about new stores – the IKEA Oxford Street store in London. Matt shares what it’s really been like in the first weeks since opening, the challenges and moments of pride along the way, and his journey from working on the checkout at 16 to becoming a market manager. What’s the last few weeks been like for you personally? I would describe maybe as a roll…