Lays Chips in a Box, Price per Kilo Skyrockets

It means less crunching for the consumer and the box is resealable, but the chips in the new guise are mainly more expensive.

Do you grab a box or a bag of chips from the shelves? Lays has now also launched five well-known chip flavors in a cardboard box. A kind of square Pringles can. But why would you choose a -more expensive- box instead of a bag? Editie NL investigated.