Last Valentine’s Day ever? Cadbury 5 Star is putting its money into ‘KILLING’ your Valentine’s Day

Last Valentine’s Day ever? Cadbury 5 Star is putting its money into ‘KILLING’ your Valentine’s Day

After garnering much attention for their iconic Ramesh and Suresh ads through the years, Cadbury’s 5 Star brand has now decided to use “Uncles” to “Destroy Valentine’s Day”.

Cadbury 5 Star, Ogilvy Mumbai & Wavemaker India vows to wipe out Valentines Day with the power of uncles - adobo Magazine Online

MUMBAI, INDIA — Keeping true to its traditions, Cadbury 5 Star sticks to its philosophy of “Eat 5 Star, Do Nothing.” The brand is back with a fresh and disruptive plan to help people escape the pressures of the season. After last year’s viral time-travel hack, 5 Star has now identified the ultimate tool to dismantle Valentine’s Day as we know it – uncles.Conceptualized by Ogilvy Mumbai, the latest campaign plays on a universal truth: youth trend…

Cadbury 5Star and Ogilvy India team up with uncles to end Valentine’s Day

With a fresh new take, Cadbury 5star continues its annual tradition of rescuing people who want to “do nothing” on Valentine’s Day via latest Ogilvy India campaign.

Cadbury 5 Star enlists uncles to "Destroy Valentine's Day"

New Delhi: With a fresh new take, Cadbury 5star continues its annual tradition of rescuing people who want to “do nothing” on Valentine’s Day. For several years now, Cadbury 5star with the tagline of “Eat 5 Star, Do Nothing” has been showing support to people who dread Valentine’s Day and would much rather spend it ‘doing nothing’. After devising a time-travel hack in 2024 to help people skip the entire day in minutes, the brand is back with an …

Cadbury 5 Star’s ‘Destroy V-Day’ Campaign takes a hilarious twist, enlisting ‘Uncles’ to End Valentine’s Day

Mumbai: In its signature unconventional style, Cadbury 5 Star is back with a quirky new campaign, aiming to ‘rescue’ those who would rather “do nothing” on Valentine’s Day. This year, the brand takes its anti-Valentine’s Day narrative to the next level with an audacious master plan: letting ‘uncles’ take over V-Day celebrations. Conceived by Ogilvy India, the campaign builds on a humorous insight—trends lose their cool factor once the older gene…