US EditionLamborghini lets Van der Poel drive a very expensive car to the popular sport par excellence, but does that really work as an advertisement?
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Park your Lamborghini in the slippery mud and then cycle home the opposition: Mathieu van der Poel garnered respect from cycling and car enthusiasts on Tuesday. But what does a sponsor hope to achieve with a 300,000 euro car at such a folk festival?
·Belgium
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