Lakers Video: Luka Doncic Recaps Jordan Brand Promotional Tour In New York City

Lakers Video: Luka Doncic Recaps Jordan Brand Promotional Tour In New York City

Luka Doncic has spent most of the summer putting intensive work in to slim down and be in his best possible shape ahead of EuroBasket with Slovenia in August and the 2025-26 season with the Los Angeles Lakers. But he also took a week before EuroBasket begins to go on a Jordan Brand promotional tour with New York City being one of the stops. The tour involved making an appearance at Dyckman, one of the premier pick-up spots in the country, for a …

Luka Week: How Dončić Dominated the Spotlight From Coast to Coast

Dončić’s media tour this week was a masterful marketing campaign by WME and Jordan Brand that shows his “face-of-the-league” potential. Not a whole lot generally goes on in the NBA during the last week of July in a non-Olympic year, which is why it was the perfect time for WME to put together a comprehensive media plan that would guarantee that its top hoops client would be the talk of the basketball universe just in time for a certain contractu…