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Kraft Heinz Names Nicolas Amaya as President of North ...
Nicolas Amaya replaces Pedro Navio to lead Kraft Heinz’s largest market as CEO Steve Cahillane shifts focus from splitting to strengthening operations and brands.
- On Feb. 18, Kraft Heinz named former Kellanova executive Nicolas Amaya as president of its North America business, replacing Pedro Navio and starting Feb. 23.
- Last week, CEO Steve Cahillane stopped the planned split into two publicly traded companies, saying resources should strengthen the portfolio amid deteriorating food industry conditions.
- Having worked with Cahillane at Kellanova, Amaya was a senior executive at Kellanova North America and held roles at Kellogg before joining Kraft Heinz.
- The leadership shakeup is an initial step in CEO Steve Cahillane's turnaround plan, while investors and Kraft Heinz shares declined after pausing the planned split.
- The move positions the company to redeploy resources into brands and operations in North America, its largest revenue market, aiming to bolster growth amid persistent weak U.S. demand, Steve Cahillane said.
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11 Articles
Kraft Heinz Resets North America Under New Leadership And Growth Plan
Kraft Heinz (NasdaqGS:KHC) has appointed Nicolas Amaya as President, North America, succeeding Pedro Navio. New CEO Steve Cahillane is pausing the previously planned company split to focus on returning the business to profitable growth. The company is committing about $600 million toward brands, R&D, and marketing as part of this reset. Berkshire Hathaway has reduced its stake in Kraft Heinz, adding another layer of attention to the company’s ne…
Kraft Heinz details $600M investment plan to reignite US growth, scale global ‘blueprints’
After a decade of US share losses, Kraft Heinz is targeting price-pack architecture, product leadership, and innovation to restore North American growth, with North America President Pedro Navio stepping down after eight years at the helm.
Coverage Details
Total News Sources11
Leaning Left1Leaning Right0Center3Last UpdatedBias Distribution75% Center
Bias Distribution
- 75% of the sources are Center
75% Center
L 25%
C 75%
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