Kopiko Focus Coffee Fuels College Students with Free Gas During Finals Week, Literally and Mentally

Kopiko Focus Coffee Fuels College Students with Free Gas During Finals Week, Literally and Mentally

In a bold blend of brand activation and social savvy, Kopiko Focus Coffee pulled off one of the most unexpected and appreciated finals-week surprises in Los Angeles: free gas. Yes, actual free fuel for students’ cars, courtesy of a coffee candy that promises to fuel your brain. But this wasn’t just a gimmick — it was the perfect way to introduce a game-changing product. Students made sure to arrive early to claim their spot in line for free gas…