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Kinetiq and DAIVID Partner to Transform TV Advertising Measurement

Summary by martech360.com
Kinetiq integrates DAIVID’s AI-powered creative performance metrics into its real-time TV intelligence platform to maximize impact for advertisers Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, today announced a strategic partnership with DAIVID, a pioneer in using AI to measure and improve the effectiveness of brands’ creative, to redefine how advertisers evaluate and optimize TV advertising perfor…
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Kinetiq and DAIVID Partner to Transform TV Advertising Measurement

Kinetiq integrates DAIVID’s AI-powered creative performance metrics into its real-time TV intelligence platform to maximize impact for advertisers Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, today announced a strategic partnership with DAIVID, a pioneer in using AI to measure and improve the effectiveness of brands’ creative, to redefine how advertisers evaluate and optimize TV advertising perfor…

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martech360.com broke the news in on Tuesday, April 1, 2025.
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