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Kim Kardashian reportedly sues Lana Del Rey for $1 million over SKIMS ad disclosure violation

  • Kim Kardashian is reportedly suing Lana Del Rey for $1 million in 2025 for allegedly failing to properly disclose a paid partnership with Kardashian's brand, SKIMS.
  • The lawsuit stems from Del Rey's alleged failure to label her Instagram and TikTok posts promoting SKIMS with required disclosures like #ad or #sponsored, potentially violating FTC regulations.
  • The SKIMS campaign featuring Del Rey, launched in January 2024, included vintage-inspired lingerie and over 29 limited-edition pieces, with prices ranging from $16 to $126, but some of Del Rey's posts allegedly did not include proper advertising disclosures.
  • Del Rey's enthusiasm for the collaboration was evident in her quote, "I've been a big fan of SKIMS since the beginning, so being featured in their Valentine's campaign is so exciting", but her Instagram posts from November 2023 and January 2024 were later edited to include '#ad' and '#sponsored'.
  • Although representatives for Kardashian, Del Rey, and SKIMS have not addressed the reports, the alleged lawsuit highlights the increasing scrutiny from regulatory bodies like the FTC and the National Advertising Division regarding influencers' disclosure practices and could result in significant financial penalties and damage to SKIMS' brand credibility.
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whereisthebuzz.com broke the news in on Saturday, March 29, 2025.
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