NASCAR's Older Fans Have Taken A 'Massive' Hit

NASCAR's Older Fans Have Taken A 'Massive' Hit

Meet NASCAR’s New Danica Patrick (1:28) NASCAR's Cup Series made its way to Amazon Prime over the weekend.The 2025 NASCAR Cup Series was aired on FOX and Fox Sports 1 for the first half of the season, which wrapped up with the All-Star Race in North Carolina earlier this month. Last Sunday, the Coca-Cola 600 took place at the Charlotte Motor Speedway. It aired live on Amazon Prime.NASCAR fans, the younger ones, anyway, were immediate fans of the…

Amazon Prime Is VERY Good At Broadcasting NASCAR

And the rich get fucking richer... Bruce Glikas. Getty Images.I can't live without my Amazon Prime subscription.Whether it is my illogical need to have worthless trinkets delivered to my door overnigh...

NASCAR, Amazon Prime Commit Mass Murder Of Older Fans

The numbers are out, and the verdict is in: NASCAR's foray into streaming with Amazon Prime was a success. Well, scratch that. I won't say that yet. It was a successful first race. The broadcast was excellent, as I wrote. And I'm a Fox guy, so you know it was good if I wrote it. The race itself was very good, too. Best race of the Biggest Sunday in Motorsports, which is saying something given that the Indy 500 was also very good. The big questio…

Prime Video's first NASCAR race averages 2.72 million viewers, younger audience - Political Signal

CHARLOTTE, N.C. — Sunday night’s Coca-Cola 600 averaged 2.72 million viewers in Prime Video’s first NASCAR race. The race, which was won by Ross Chastain, was the third-highest-watched NASCAR race this season not carried by Fox. FS1 averaged 2.89 million viewers for the March 16 race at Las Vegas and 2.84 million for Phoenix on […] The post Prime Video’s first NASCAR race averages 2.72 million viewers, younger audience appeared first on Politica…

First NASCAR race on Amazon streaming cost them older audience

The Coca-Cola 600 at Charlotte Motor Speedway on Sunday night became the first ever NASCAR Cup Series race to be broadcast exclusively on a streaming service, and whether or not it was a success depends upon who you ask. One segment of the population seemed a lot less thrilled about it than others. Amazon Prime was the exclusive carrier of the Coca-Cola 600, which was won by Ross Chastain. The stream drew around 2.6 million viewers, according to…

Nascar marks Prime Video debut with impressive audience of 2.7m for Coca-Cola 600 - BlackBook Motorsport

Nascar made its Cup Series debut on Prime Video with an average of 2.72 million viewers for last weekend’s Coca-Cola 600 in Charlotte. Confirmed: Viewership falls 12.2 per cent year-over-year (YoY), but last year’s audience of 3.1 million was on the main Fox channel Audience grows 10.8 per cent compared to the average viewership on cable so far this season Median age of audience watching the race was 55.8 years old, six years younger than the a…