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Kenya: 93 Billion Impressions - How Ishowspeed's Kenya Visit 'Broke the Internet,' Ipsos Report Reveals

  • Between January 10 and 13, Ipsos found Kenya generated 93.1 billion potential online impressions, naming it `the most successful stop` and `the epicentre of global digital culture`.
  • Fans tracking IShowSpeed mobbed his convoy in Nairobi's CBD and along Lang'ata Road, halting traffic as crowds chased his vehicle, fueling `a perfect storm of virality`, Ipsos said.
  • The Kenya stop peaked at 8.5 million livestream viewers and delivered 360,000 new subscribers while a backflip near resting lions drew over 200,000 viewers and millions of TikTok views.
  • The episode positions Kenya as a digitally native nation capable of shaping global culture, with Ipsos concluding the visit was 'not just a viral moment; it was a proof of concept,' signaling its potential in the digital economy where stakeholders who fail to invest 'will be left behind' and should see it as a strategic nation branding moment.
  • However, Ipsos flagged backlash including overwhelming crowds, city shutdowns and safety risks, with a crew member sustaining a spinal injury while IShowSpeed said he felt unsafe.
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As part of the African tour of the American influencer and streamer IShowSpeed, Nigeria has recently been the scene of an unexpected scene to say the least. Peller, the Nigerian streamer, would have paid the sum of 2 million nairas to get a privileged encounter with the American star during his visit to Lagos. But against all expectations, the meeting turned short, he would have been chased by the streamer's bodyguards.

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Texx and the City broke the news in on Wednesday, January 21, 2026.
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