College Athletes Face New Financial Challenges with Revenue Sharing

College athletes face new financial challenges with revenue sharing

College athletes are now receiving direct payments from universities through revenue sharing, raising questions about enforcement and management in the evolving financial landscape of college sports.

Kentucky makes changes as it steps into new era of college athletics

A new era in college athletics began on Tuesday. Athletic programs, such as the University of Kentucky and its student-athletes, can partake in revenue-sharing with a cap expected to be approximately $20 million. The number could climb to more than $30 million in the next 10 years. The $20.5 million figure is an estimate based on a percentage of average revenue generated by “Power Four Conferences” within various categories, including media righ…