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Published 5 months ago

Kellogg’s CEO faces backlash for saying people should eat cereal for dinner to save money

  • Kellogg's CEO suggested eating cereal for dinner as a cost-saving measure during inflation, leading to backlash on social media.
  • Consumers spent 11.3% of their disposable income on food in 2022, the highest since 1991. Food companies raised prices due to increased costs.
  • Some consumers criticized the CEO for the suggestion, calling it tone-deaf, as cereal prices increased by 28% since 2020. Boycott calls followed.
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The GuardianThe Guardian

Let them eat Flakes: Kellogg’s CEO says poor families should consider ‘cereal for dinner’

Multimillionaire Gary Pilnick was excoriated on the internet, especially as cereal prices have risen 28% over the last four years

5 months ago·London, United Kingdom
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CTV NewsCTV News

Kellogg's CEO faces backlash for saying people should eat cereal for dinner to save money

'Let them eat Corn Flakes' appears to be Kellogg's CEO Gary Pilnick’s advice to cash-strapped shoppers who are spending the highest portion of their income on food than at any point in the last 30 years.

5 months ago·Canada
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The IndependentThe Independent

Kellogg’s boss under fire for pushing cereal for dinner to cash-strapped shoppers

CEO Gary Pilnick is facing backlash for the advice that critics branded ‘dystopian’

5 months ago·London, United Kingdom
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NDTVNDTV

Kellogg's CEO Under Fire For Suggesting Poor Can Have "Cereal For Dinner"

Kellogg's CEO Gary Pilnick has stirred controversy by recommending people consider having cereals for dinner as a cost-saving measure.  Mr Pilnick, in an interview with CNBC, discussed a company marketing campaign that encourages people to let "chicken take a break" and opt for bowls of Frosted Flakes and Frosted Mini-Wheats instead, making it a fun change for family meals. Mr Pilnick brought up this idea when responding to the host's question a…

5 months ago·New Delhi, India
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Hindustan TimesHindustan Times

Kellogg's CEO draws flak for advocating 'cereal for dinner' as way to save money

Netizens are slamming Kellog's CEO Gary Pilnick for his views which trivialised the matter of rising food costs.

5 months ago·New Delhi, India
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USA TodayUSA Today

Shoppers call out Kellogg CEO's 'cereal for dinner' pitch for struggling families

Kellogg CEO Gary Pilnick's advice that struggling families should eat cereal for dinner to save money has consumers reacting to the year-old campaign.

5 months ago·United States
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