US EditionKarol G Unveils Reebok Classics Comeback as New Global Brand Ambassador: ‘It’s Tied to My Movement’
Karol G leads Reebok’s global 'Born Classic' campaign to relaunch its Classics sneaker line made with 100% genuine garment leather, launching Feb. 18, 2026.
- On Jan. 21, Reebok inked a multi-year partnership with Grammy-winning global recording artist Karol G as it revamps its Classics sneaker collection for a new era.
- Responding to Club C's recent dominance, Todd Krinsky, Reebok chief executive officer, said the relaunch uses 1980s archival leather and releases held-back lifestyle products to complement the Club C resurgence.
- Launching on Feb. 18, the Reebok Classics spring/summer 2026 Garment Leather collection includes Workout Plus, Freestyle Lo, Club C 85, and Classic Leather, priced between $75 and $85.
- Karol G will lead the Born Classic campaign as Reebok's global ambassador, spotlighting the refreshed Workout Plus and Freestyle Lo and rising talent across New York City, London and Berlin.
- In the seasons ahead, Reebok and Karol G will introduce an exclusive co-designed collection consumers could expect in 2027, with Krinsky calling it a "really special" expansion of Reebok Classics heritage.
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16 Articles
Karol G and Reebok Signal a New Global Chapter With “Born Classic. Worn for Life.”
Reebok’s appointment of Karol G as its newest global brand ambassador marks a strategically significant moment for the heritage sportswear brand, one that speaks to both cultural recalibration and long-term… The post Karol G and Reebok Signal a New Global Chapter With “Born Classic. Worn for Life.” appeared first on stupidDOPE
Reebok names KAROL G global brand ambassador as it relaunches Classics line
The agreement places KAROL G at the centre of Reebok’s global marketing and brand storytelling as the footwear and apparel maker rolls out a new campaign, “Born Classic. Worn for Life.” The post Reebok names KAROL G global brand ambassador as it relaunches Classics line appeared first on Retail Insider.
Reebok announces music icon KAROL G as Global Brand Ambassador for new era of Reebok Classics
Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! Reebok, the iconic sports culture brand, and GRAMMY-winning global recording artist KAROL G, have announced a multi-year partnership as the brand reintroduces Reebok Classics for a new era. KAROL G joins Reebok as a global brand ambassador that positions her at the center of the brand’s storytelling, content…
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