K-pop remains top global symbol of South Korean culture, survey shows

K-pop remains top global symbol of South Korean culture, survey shows

Nearly 1 in 5 global fans say K-pop comes to mind first, beating out Korean food, TV dramas and beauty products.

Foreign fans of 'hallyu' mostly associate South Korea with K-pop, report says

Foreigners who have experienced Korean pop culture associate the country with its popular music, dubbed K-pop, more than any other form of content, a government report showed Monday. The annual report...

Know How The World’s Biggest Fandoms Shape Trends, Money And Culture

Fandoms are one of the most powerful forces of this digital age. Their influence has moved past the support of their favourite celebrities and forms of media into shaping global trends and economic movements. From K-pop fans fueling billion-dollar industries to comic book enthusiasts dictating box office hits, fandoms have become a dominant force in entertainment and beyond. This is all thanks to the rise of the internet and social media platfor…

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