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Justin Bieber releases ‘Swag,’ his long-awaited seventh album

ONTARIO, CANADA, JUL 11 – Justin Bieber's surprise 21-track album explores spirituality, mental health, and fatherhood, marking his first full release since 2021 and reflecting his personal growth, Def Jam said.

  • On Friday, July 11, Justin Bieber surprise-released 'Swag', his seventh studio album, hours after teasing it on billboards and social media posts.
  • On the afternoon of Thursday, July 10, Justin Bieber posted Instagram photos and videos of the 'Swag' campaign, showcasing a 20-song track list featuring titles like 'Dadz Love,' 'Go Baby,' 'Swag,' 'Zuma House' and 'Forgiveness'.
  • According to The Hollywood Reporter's sources, Bieber recorded most of the album in Iceland with DJ Tay James, HARV, Carter Lang and Eddie Benjamin, and it features Gunna, Sexyy Red, Cash Cobain, Lil B, Dijon, Eddie Benjamin and comedian Druski.
  • Early fan reactions are lighting up social media since the surprise release, and it was released without major promotion, shaking up the music world.
  • Echoing broader trends, 'Swag' underscores the power of surprise releases in today’s music landscape, with its modern rap and SoundCloud influences highlighting Bieber’s pursuit of innovation.
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Lean Right

The career of Justin Bieber, one of the wildest pop phenomena of the last two decades, seemed to be on hold. Four years without music, a world tour cut in 2022...

·Madrid, Spain
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Lean Right

In a surprising move that confounded expectations, international star Justin Bieber announced the release of his new album, "Swag," less than 12 hours before its official release. The announcement came via billboards.

·Amman, Jordan
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NBC Connecticut broke the news in Connecticut, United States on Thursday, July 10, 2025.
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