US EditionJustGiving's playbook for strategic influence in PMM
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JustGiving's playbook for strategic influence in PMM
This article is based on Haya Barlas’s brilliant talk at the London Product Marketing Summit. PMA members can enjoy the complete recording here.As product marketers, we often struggle to gain strategic influence within our organizations. With only 66.3% of us feeling supported by leadership, it's clear that many lack the backing needed to make a real impact. So, how can we change this narrative and secure a seat at the table?In this article, I'l…
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