BeReal Is Selling Ads in the U.S., Cashing In on TikTok Uncertainty
- BeReal launched its native advertising platform in the U.S. Today, April 10.
- BeReal, founded in 2020, aims to provide an authentic social media experience.
- Ben Moore, previously with TikTok, is now BeReal's U.S. Managing director, supporting the launch.
- Moore stated, "BeReal was built as a pressure-free space where people connect authentically."
- BeReal hopes to attract ad dollars amid uncertainty around TikTok, aiming for brand alignment.
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BeReal thinks it can capitalize on TikTok's uncertainty with ads. Are they even competitors? - Tubefilter
We’ve come a long way since Facebook was the only social network on the web. Now we have a sizable handful of major platforms–and an even bigger handful of up-and-coming platforms, some of which, like Kick, have become adept at taking advantage of bigger fishes’ falterings. BeReal is aiming to do just that. Launched in 2020, the French photo app pitched itself as a hub of candid authenticity, where users would post one unfiltered, unedited pictu…
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