Tobacco ban costs Jumbo sales and market share - RetailDetail EU

Stopping 'one-off meat promotions', or kilo-knallers, cost Jumbo almost €14 million in turnover last year. The company lost half a percent of market share, which according to experts is good for €250 million in turnover.

After a number of years of significant growth, supermarket chain Jumbo had to slow down last year. Not only did sales fall at the country's second supermarket, the company from Veghel also lost half a percent market share. Nevertheless, CEO Ton van Veen does not want to know about a setback. According to him, the drop in turnover of almost 3 percent, to 10.72 billion euros, is almost entirely due to the loss of tobacco sales in supermarkets: “We…

17:41 The Dutch supermarket chain Jumbo is having the greatest difficulty putting itself on the map in Flanders, but there is hope: in 2024, the Belgian Jumbos were operationally profitable for the first time...

Supermarket chain Jumbo is struggling. In 2024, sales fell by hundreds of millions, partly due to the tobacco sales ban. And Jumbo did worse than competitors in the Netherlands, by far the most important market for the company, for the third year in a row. As a result, the market share of the Veghel chain is steadily declining.

Supermarket group Jumbo has been hit hard by the ban on tobacco sales in supermarkets that came into effect on 1 July 2024. As a result, the group lost 400 million euros in turnover last year.

Tobacco ban costs Jumbo sales and market share - RetailDetail EU

Despite lower sales and market share in 2024, Dutch supermarket chain Jumbo says it is ready for a new phase of growth – emboldened by the “breakthrough” in Belgium, where the retailer became operationally profitable. Fewer stores Jumbo saw its sales fall 2.7 % to 10.72 billion euros last year, a drop that the retailer says can be attributed to the spin-off of restaurant chain La Place (accounting for 50 million euros) and the tobacco ban (which…