Judge Slashes Beyond Meat's Damages by $23.4M in Dunkin' Trademark Lawsuit

Judge Slashes Beyond Meat's Damages by $23.4M in Dunkin' Trademark Lawsuit

4 Mins ReadA judge in Massachusetts has reduced Beyond Meat’s financial liability in a trademark lawsuit over a Dunkin’ ad, axing $23.4M of the overall $38.9M awarded by a jury last year. Months after a jury found Beyond Meat liable to pay nearly $39M for infringing a trademark owned by Sonate (which does business as Vegadelphia Foods), […]

$23.5 million damages award against Beyond Meat slashed over speculative expansion losses

Although the brand must still pay $15.4 million in lost profits tied to the Vegadelphia 2.0 product expansion, the decision draws a sharp distinction between profits disgorgement and actual damages.