The Real Reason the OpenAI-Jony Ive Partnership Is So Strange

The Real Reason the OpenAI-Jony Ive Partnership Is So Strange

OpenAI's announcement will employ ex-Apple guru Jony Ive to design devices seems to fly in the face of the firm's philosophy and business mission.

Jony Ive's iPhone design changed the world. Can he do it again with OpenAI?

Jony Ive has been called the "world's greatest designer." He created the look and feel of the iPhone, perhaps the most culture-changing device of the 21st century. Now Ive is joining OpenAI, hoping to create another transformative piece of personal technology.OpenAI's ChatGPT has led the "rapid advances" of AI in recent years but "developing new hardware based around it has proved more of a challenge," said BBC News. Some devices — like the AI P…