John Deere Strengthens Agrobotics Portfolio with GUSS Acquisition

John Deere makes another high-value crop automation play with GUSS acquisition

John Deere has acquired California-based GUSS Automation, best known for its semi-autonomous sprayer that works with high-value crop categories such as orchards, vineyards, and bedded crops (aka vegetables and melons). The acquisition follows a joint venture between the two companies that began in 2022 as a way to address efficiency and labor issues among growers of such crops. GUSS, founded in 2018 and headquartered in California’s San Joaquin …

John Deere strengthens agrobotics portfolio with GUSS acquisition

High-value crop growers are currently facing challenges around labor availability, input costs, and crop protection. | Source: John Deere John Deere has acquired GUSS Automation, a developer of crop autonomy based in Kingsburg, Calif. Financial details of the acquisition weren’t disclosed. The companies established a joint venture in 2022 and are now taking that commitment a step further.  John Deere is an exclusive provider of GUSS sprayers, an…