Jennifer Aniston joins a rebranding campaign in SkinnyPop

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Jennifer Aniston joins a rebranding campaign in SkinnyPop

According to HypeAuditor data, at least 85 percent of buyers are influenced by celebrities. Actress Jennifer Aniston became the protagonist of SkinnyPop’s new campaign. 57 percent of consumers assured that celebrities inspire them to buy their products. The brand of popcorn and snacks, SkinnyPop, launched a new rebranding campaign, with iconic actress Jennifer Aniston, which becomes the protagonist of the brand campaign, which is wrapped in an u…