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Japan’s Takaichi Is Winning Fans Not with Politics but with Her Style and ‘Work, Work, Work’ Mantra

Sanae Takaichi’s pledge to "work, work, work" became Japan’s 2025 catchphrase amid debate over work-life balance and overwork risks, drawing both admiration and criticism.

  • Japan's Prime Minister Sanae Takaichi's pledge to 'work, work, work, work and work' has been named the catchphrase of the year.
  • Since taking office as Japan's first female prime minister, Takaichi has also captured public attention for her fashion, with women scrambling to copy her style.
  • While Takaichi's dress sense has won admiration from younger women, it is unclear if her hard-line conservative policies will win the same praise as she looks to regain right-wing supporters.
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Lean Left

Japan's Takaichi is winning fans not with politics but with her style and 'work, work, work' mantra

Japanese Prime Minister Sanae Takaichi has won the catchphrase of the year for her pledge to “work, work, work, work and work” for the country.

·United States
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A language jury has chosen a famous statement by Japan's Prime Minister Sanae Takaichi as the "Slogan of the Year 2025". It is five times the word "work". Are not rich three times?

·Munich, Germany
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Lean Left

Takaichi sprinkles herself with ashes: "I didn't intend to encourage people to work excessively or to suggest that long working hours are a virtue."

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Bias Distribution

  • 47% of the sources lean Left
47% Left

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The Japan Times broke the news in Japan on Monday, December 1, 2025.
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