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Japan Airlines utilizes anime to promote regional tourism
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Japan Airlines utilizes anime to promote regional tourism
Japan Airlines (JAL) is leveraging anime to promote regional travel, as inbound tourism in the country is experiencing a dramatic increase. The Japanese flag carrier has partnered with Bandai Namco Entertainment, which owns several multi-million game franchises including Pac-Man and Tekken, to use digital technology to draw travelers to explore regional destinations in Japan. The partnership falls under the “Cool Japan Strategy”, a Japanese gove…
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