US EditionJamie Oliver backed anti-junk food group slams OOH ban - DecisionMarketing
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Jamie Oliver backed anti-junk food group slams OOH ban - DecisionMarketing
Outdoor media giants JCDecaux and Global have been accused of censoring an award-winning poster campaign by Jamie Oliver-backed youth organisation Bite Back, which takes a swipe at the junk food industry. The posters, which carry the strapline: “We’ve bought this ad space so the junk food giants couldn’t – we’re giving kids a commercial break”, were initially approved by the OOH companies, and were believed to be compliant with the CAP Code. How…
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